VIVIDGRO® ANNOUNCES DAVID FRIEDMAN AS NEW PRESIDENT
INDUSTRY VETERAN TO LEAD LIGHTING SCIENCE® HORTICULTURE DIVISION
May 15, 2017 | West Warwick, RI – Lighting Science announces the appointment of David Friedman as President of VividGro®, the horticultural division of Lighting Science Group Corporation, a leader in advanced applications of LED technology. Lighting Science’s mission is to bring life-changing products in human health, agriculture, and infrastructure to market. Their extensive technology and intellectual property portfolio includes nearly 400 LED technology patents, from biological circadian LED technology solutions to VividGro’s expanding range of products for cannabis and indoor agriculture.
Friedman is no stranger to the cannabis industry. An industry veteran and experienced venture capitalist, he founded Panther Funds in 2014, which has invested in 20 cannabis companies. He is also the former CEO of MJIC, which was initially a venture fund for the cannabis space. Friedman successfully managed the company’s restructuring in 2015/2016 into a diversified operating company in the cannabis space and co-created the current algorithm for the MJIC Marijuana Stock Index. MJIC is expected to IPO on the ASX in August of 2017. His background also includes 25 years as an investment and operating executive in venture capital, mergers & acquisitions and corporate finance.
“It’s a privilege to be able to lead such an experienced and accomplished team,” said Friedman. “The years of research and development, strong investment partners and product acceptance in the market are unique in the nascent cannabis space. The commitment by LSGC to dedicate these resources to the VividGro division validates the tremendous opportunity our industry represents.”
Lighting Science has long been investing in the research and development of urban agriculture, including working with NASA for almost a decade and the U.S. Scientific Research Station to establish indoor food production at the South Pole. Since establishing VividGro in 2014, LSG’s offerings have remained one of the most popular products in cannabis and large-scale indoor farming production. Lighting Science was one of the first LED companies to offer an energy efficient alternative to high pressure sodium (HPS) lighting. Their patented VividGro LED lamp is proven to increase yields by up to 20% while using 45% less energy. In addition, unlike other LED grow lights, VividGro distinguishes itself by creating a “white light” working environment for grow house employees. These commercial LED solutions are highly adaptable to both urban and agricultural environments, including greenhouses of any scale.
The VividGro team will be led by Friedman and Emil Radkov, a veteran of the horticultural lighting industry. Backing them up are a team of scientists and sales and marketing executives who all have lighting industry and cannabis industry experience. Friedman will be expanding the team over the coming months as they look to continue their aggressive growth strategy.
Tailored to the indoor agriculture and horticultural markets, the state-of-the-art VividGro product line delivers optimized photosynthetically active radiation (PAR) to maximize plant growth and PAR efficacy, while also providing light suitable for the human visual system and excellent color penetration. VividGro’s patented light spectrum has been proven to speed crop development and increase crop yield. In addition, unlike other LED grow lights, VividGro distinguishes itself from its industry peers by creating a “white light” working environment for grow house employees. These commercial LED solutions are highly adaptable to both urban and agricultural environments, including greenhouses of any scale. Lighting Science continues to experiment with the technology and spectrum to enhance the plant growth at different stages and has plans to launch its next generation VividGro 3 in 2017.
About Lighting Science
Lighting Science (OTCQB:LSCG) is a global leader in innovative LED lighting solutions that designs, manufactures and brings to market advanced, intelligent products for consumer and commercial applications. We are committed to using the science of light to improve the lives and health of people and our planet by inventing breakthrough, biologically-friendly LED lamps and lighting fixtures. Lighting Science is headquartered in West Warwick, RI, with research and development facilities in Cocoa Beach, Florida, and offices in Shenzhen, China. Find out more about us and our products at www.lsgc.com and join us on Facebook, Twitter, LinkedIn and the Lighting Science Blog.